Flexibility and Adaptability: Becoming a Change Agent

Just when you think you’ve got it all figured out, the game changes. You’ve done your research, targeted your markets, and budgeted accordingly. Suddenly, twitter sentiment changes, Facebook seems unresponsive, and the general public simply will not spend a dime given the state of the economy. Your expenditures are no longer justified and your margins are too thin.

SEE:10 Questions Every Change Agent Must Answer

Companies that maintain a flexible and adaptable model are generally best suited for such an environment. This is typically profitable smaller or less formal organizations involved in activities that are not entrenched in heavily impacted industries. Thus, the reason smaller start-ups are often looked to as a solution. However, even large older corporations can fare well if they have the capability to streamline operations and to effect change.

Instead of focusing on the negative impacts, this is a fantastic time to focus on what can be done; it is a time for reflection and decisiveness. How can we reduce costs, yet innovate, so that we can end better than where we started by the end of the business cycle? At this very moment in time, there are countless open source technologies, free opportunities, and free resources. To capitalize, not only is knowledge and knowledge application required but a self-determined, inner motivation is also required to overcome seemingly insurmountable obstacles.

SEE: Embrace Creative Failure to Realize Your Best

Although, easier said than done focus on the positive. Get engaged, get informed, and be a resource to take yourself and your company to the next level.

About the Author

Maisha Smart, MBA founded Finance and Marketing to help small businesses excel, by bridging the gap between finance and marketing processes. Some of her favorite activities include fine arts, a good debate, and social engagement.

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