Have an Objective

Have an objective or become a tool for someone else’s objective.

If you do not appear to have a plan, expectations or objective, it becomes easy for people to forget about you or place you wherever the “business need” may be, without consideration of personal goals or development needs. To avoid this outcome, have a 2-5 year plan when you step in the door of a company or pitch your business plan. Deliver positive results on a consistent basis and develop a project portfolio, so that you always have demonstrable performance. Utilize S.M.A.R.T. goals, (specific, measurable, attainable, realistic, tangible), in creating your objectives, so that they are easily comprehensible to others.

SEE: Are Your Metrics Meaningful?

Ensure exposure of your strengths and prevent the highlighting of your weaknesses. What do I mean prevent the highlighting of your weaknesses? It is most respectable to readily admit when a mistake was made and to correct it. However, it is detrimental when others can focus on a “fatal character flaw” in order to hold you back from promotional opportunity. It is better to proactively identify your weaknesses and develop a plan for overcoming them.

SEE: They Underestimate Integrity

Whenever possible, connect your job to the bottom line and have a quantifiable bullet on your resume for each position, e.g. reduced cycle time by _%, increased efficiency by _%, increased profitability by _%, know your options and your value based upon your skill sets. No, it's not overkill, it's the language of business and it highlights your genius by applying the business concepts to every facet of your worklife.

One final tip: create S.M.A.R.T. goals which are specific, measurable, attainable, realistic, and tangible. This works whether you are a secretary or a CFO!

Download the e-book for the development plan and parts 2&3.


About the Author

Maisha Smart, MBA founded Finance and Marketing to help small businesses excel, by bridging the gap between finance and marketing processes. Some of her favorite activities include fine arts, a good debate, and social engagement.

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