5 Ways to Add Lasting Value to Your Products and Services

There’s no substitute to having a product or service that serves the legitimate needs and wants of consumers. So, this article will not provide a miracle to a product or service that consumers neither need nor want. However, there are methodologies, lines of thought, and manners of presentation that can enhance or detract from a product/service. Openness, clarity, perspective, frame-of-reference, and customization are five significant factors that can enhance the perception of products/services in a B2B and B2C relationship.

Offer Openness
We are attracted to inviting spaces. This includes visual appeal, the willingness to receive feedback, and the ability to remain honest with the audience. The value of integrity should never be underestimated. Although we do not often speak about integrity explicitly so, it may not seem that important, it’s absence is always a “silent killer.” It’s an underlying basic - there for our own good, and yearned for when absent. For this reason, we respect the customer’s need and provide visually open and honest spaces in which to to congregate and to purchase our goods.

SEE: They Underestimate Integrity

Offer Clarity
Make it easy for consumers to figure out what you’re offering. It is a torturous experience to land on a page that search results indicate will solve a problem only to be frustrated with the task of "figuring out" the intent of the organization. Even worse is when you're asked to provide personal information before obtaining a real understanding of which needs and wants the organization can satisfy.

Be clear, concise, and helpful. When placing the customer first we recognize that more information may be necessitated and contact may be desired after review of provided materials. Reduce consumer frustration by providing a reasonable amount of additional product/service information and clear measures for contacting the organization.

Offer a Unique Perspective
Traditional, the norm, and status quo may work for an established organization. However, after awhile even they have to do something to stir the pot to re-interest their audience. When choosing a color scheme, a layout, a pricing model, the goal should not include fitting into a cookie cutter form. Presentation of products/services in a unique manner helps to ensure that the organization's competitive advantage sticks with the customer – leaving a lasting impression.

SEE: 3 Imperatives to Maximize the Success of Your Small Business

Offer a Frame-of-Reference
Provide a synopsis for each product or service line item. Never assume that customers know what purpose a product/service is intended to serve. Help customers connect-the-dots to see your frame-of-reference or your vision. Provide a brief description, a discussion of key ingredients, or a fun story to help customers see themselves using your product/service the way you imagined them using them when you created your product line or service suite.

Offer Customization
No two customers are the same so, to be successful a product/service must appeal to a wide variety of individuals. At first thought generics seem to be the answer for this variation; however, it's actually customization that helps the organization excel beyond this hurdle. A generic brand is great for the the price-sensitive customer; but what about those customers that are quality sensitive, or perhaps their condition changes often. 

If you offer a product to serve the legitimate needs of the public it is least prohibitive to build a little flexibility into the offer. This can be accomplished by introducing complimentary products and services, offering different package or combination options, providing different shipping options, etc. It's a strategy that works whether you are the low price point generic offer, the high price point quality offer, or the moderate spanning the breadth.

SEE: The Key to Sound Decision Making

Of course the underlying concept to these factors is to put the customer first. If we remember why we embarked on the endeavor and who it's all for, these factors and many others begin to feel like second nature. If we're not adding value to to our product/service so that they serve consumers' legitimate needs and wants, what exactly are we doing and is it worth anything to anyone?

About the Author

Maisha Smart, MBA founded Finance and Marketing to help small businesses excel, by bridging the gap between finance and marketing processes. Some of her favorite activities include fine arts, a good debate, and social engagement.

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